This Saturday 13th June we are inviting all Cape Town instagrammers to join us for an exclusive Instawalk hosted by myself and Cape Town blogger Aqeelah Harron. We will be meeting at one of our favourite local landmarks, Nobel Square, at 10am. We will start walking from 10:30am taking snaps of what we think is quintessentially Cape Town. It’s the day after my 25th Birthday so there will be so much to celebrate!
The instawalk, hosted by Skip, was hosted in Durban and Johannesburg and now Cape Town to develop a digital visual journal of each city as part of the laundry detergent’s #MyFabulous City project. Instagrammers are encouraged to snap up their cities most iconic and inspiring surroundings to inspire a designer from each cities collection. The project will be 3 phases long, starting with our instawalk, going to production and finally showcasing in August. I will be taking you through each phase and keeping you updated on what our Cape Town designer Jenevieve Lyons is working on!
Jenevieve will be using our images to develop a design mood board for her 10 piece Cape Town collection. She is looking to interpret the colours, textures and themes that define our city’s aesthetic. It’s our duty to capture as much as possible for her! She is known for her unusual aesthetic and creative approach to structure (you may remember this garment I wore to Bokeh Film Festival. So different yet so wearable and very Jenevieve Lyons). I cannot wait to see what Jenevieve comes up with – I know its going to be out of this world.
The #MyFabulous ranges will all be showcased at the Skip Fashion Exchange event in Johannesburg on the 13th August 2015. You’ll be able to see how the designers have interpreted all the images they’ve seen over the last few weeks and how they’ve incorporated them in to wearable fashion. You’ll also stand a chance to win your city’s collection, worth R50, 000.
To stay updated, follow @SkipSouthAfrica and check in with @SibuMsimang, @Rich_Mnisi, and @Jenevieve_Lyons on Instagram. Skip’s Facebook page and Twitter accounts will also be posting updates.
Photography: Tegan Smith